Make the business case – Leadership Brief

The triple-win of hiring
Opportunity Youth

1–2 minutes

By 2035, more than one in five Canadian workers will be over the age of 65. The leaders who act now to build their next generation of talent will shape the future. Opportunity Youth – young people aged 18–29 who are not currently in school or work, and face barriers to employment – are ready to step in. They bring fresh perspectives, adaptability, and the drive to contribute. All they need is a door opened, and a leader willing to say, “You belong here.”

When employers hire and support Opportunity Youth, the results speak for themselves.

Businesses

Businesses strengthen their pipelines and spark fresh thinking.

Youth

Young hires gain careers that change their trajectory.

Community

Communities see reduced unemployment costs, safer streets, and stronger local economies.

This is the triple win – for business, youth, and community.

The data is clear

Employers who intentionally recruit and support Opportunity Youth see retention rates more than double those of other young hires, with average tenures of 40–45 months. They also report higher engagement, improved job satisfaction, and stronger workforce readiness. The key is intention – accessible job descriptions, structured onboarding, targeted mentorship, and partnerships with community organizations. These strategies don’t just help youth succeed; they create loyal, productive team members and future-proof your workforce. The OY Works Employer Toolkit makes it easy, with proven resources to build an inclusive, sustainable talent pipeline.

This is your moment to lead with purpose and invest in the generation that will carry your organization forward. The opportunity is here. The benefits are proven. The future is calling – will you answer?

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Let’s build an inclusive future together

Your leadership can change the trajectory of a young person’s life – and your workplace in the process. Let’s lead with purpose, hire with courage, and grow a future that works for everyone.